DCA Launches Updated Learning Management System, Diamond Course and Website


(PRESS RELEASE) NEW YORK – Diamond Council of America (DCA) – DCA, a non-profit organization that provides affordable, quality distance education and the opportunity to obtain professional certifications in diamonds, colored gemstones and fine jewelry sales , announces the launch of a new Learning Management System (LMS) as well as a revamped Diamond course and website.

“DCA has spent the last year prioritizing improving our digital spaces. Online education has never been more important and DCA is delighted to be able to launch a revamped Diamond course in addition to providing a better user experience through the new website and learning management system, ”said DCA President and CEO Terry Chandler. “With these new systems in place, we can serve a larger population of the jewelry industry and provide the training solutions retailers need to be successful in today’s environment. “

The new LMS offers a newly revised and interactive Diamond course with updated and expanded course content in addition to a streamlined learning platform.

The Diamond Course brings learning to life for the frontline salesperson. The online course is designed to help students apply newly learned information quickly and effectively. As the knowledge is introduced, the course describes how to use it in sales and day-to-day store operations. The course can be taken at the student’s pace.

The LMS also hosts the Beginning Jewelry Sales, Advanced Jewelry Sales and Colored Gemstones courses.

Courses are now accessible through a revamped website at DCAlearning.org. All courses are available for $ 125 per course for DCA members and $ 200 per course for non-DCA members.


DCA members have access to diamond, colored gemstones and jewelry sales courses for their associates at discounted rates, beautifully embossed plaques, decals, hanging signs and lapel pins. These invaluable sales tools help develop a jeweler’s professionalism, elevate their merchandising and advertising standards, and symbolize affiliation with an organization of the highest ethical and educational standards.

For more information on DCA, to register for DCA courses, or to become a member, visit www.dcalearning.org.

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