Eight companies join the MACH Alliance

PHOTO: fizkes

MACH Alliance, a group of independent technology companies that supports open technology ecosystems, announced this week that it has added eight companies. The Alliance now has around sixty companies. A MACH architecture stands for Microservices, API-first, Cloud-native and Headless.

Who joined the MACH Alliance?

The eight additional members of the MACH Alliance are:

  • Akeneois: product information administration (PIM) and product experience management (PXM) company.
  • Divante: Provides e-commerce in a composable way.
  • Dynamic Yield: An experience optimization and personalization platform that integrates with Content Management System (CMS), Commerce and Messaging Service Providers (ESP).
  • Formidable: a consulting organization in design and engineering and open source software.
  • Nacelle: A data orchestration platform that integrates digital commerce platforms and CMS and enables developers to build progressive web application (PWA) standards.
  • Pivotree: a company that integrates e-commerce, data management and supply chain.
  • Publicis Sapient: a digital transformation consulting firm that works on strategy, product engineering, experience and data.
  • TA Digital: a digital transformation consulting firm working on digital strategy, experience, data, content, commerce and marketing solutions.

Related article: Are you ready for the MACH revolution?

MACH companies possess composable connectivity and interchangeability

The high accreditation standards of the MACH Alliance are met by all of these members, according to Sonja Keerl, President of the MACH Alliance. Keerl told CMSWire that MACH-certified suppliers include:

  • Composable connectivity: Other apps can connect through APIs.
  • Scalability: Cloud-native architecture means upgrades are frictionless.
  • Interchangeability: Companies can quickly add and replace software, as well as make changes on the fly without affecting the front-end UX/UI.
  • Adaptability: Software capabilities can be used with a variety of front ends.
  • Flexibility and transparency: this avoids dependency on suppliers, allowing companies to maintain control over their technology and adapt.

“From a broader perspective, what these companies have in common is a desire to see MACH principles become the technical standard across the business,” Keerl told CMSWire. “They think the old monolithic approach to software that locks in the buyer and minimizes their technical autonomy is not the best way forward.”

Related Article: The MACH Architecture Business Case

What does the MACH Alliance do for technology buyers?

So what does the MACH Alliance do for marketing, customer experience and other technology buyers?

“This means they can be sure that the supplier only offers MACH products, and that there is no MACH washing involved in the supplier’s statements of what they offer and what they don’t offer. not,” Keerl said. “It’s a stamp of approval that through the Alliance verification process, we’ve done the work for you so you know exactly what you’re getting. MACH Alliance certification has quickly become an insurance policy for companies looking to future-ready MACH architectures, and is often requested now in RFPs.”

According to Keerl, stakeholders in an organization who support a MACH-based approach tend to be high-level technology leaders. In a study conducted by the MACH Alliance last year, respondents noted that C-Suite as a whole was driving the shift to composable: 94% of global business leaders surveyed who hold of C-Suite securities said they would not maintain the status quo in the future regarding their intention to increase the MACH investment.

“The executive suite clearly saw how a composable architecture can have a real impact on the bottom line,” Keerl told CMSWire. “This is especially the case at a time when adapting quickly to changing customer needs is so critical. This more modern approach allows for a degree of flexibility and performance like never before.”

Related Article: GraphCMS Joins Independent Technology Group MACH Alliance

AWS joins the MACH party

According to Keerl, it’s been a whirlwind six months for the MACH Alliance ahead of this news this week. MACH Alliance introduced the Enabler membership category in December, which applies to companies that are heavily used by MACH businesses to provide a MACH service or technology. In this area, AWS has recently become an important member of the Alliance, supporting MACH vendors rather than providing a direct MACH solution.

“It should also be noted that we have announced our first-ever MACH Alliance conference, MACH ONE, to be held in June in London,” Keerl said. “We will bring together leaders, technology decision makers and growth practitioners, the global MACH ecosystem to share experiences and best practices that show how MACH is powering digital experiences. We are incredibly excited to finally have the opportunity to put that.

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