Global Online Survey Software Industry to 2026 – Marketing Automation Integration Shows Opportunities –



DUBLIN – (COMMERCIAL THREAD) – The report “Online Survey Software Market Research Report By Industry, By Region – Global Forecast to 2026 – Cumulative Impact of COVID-19” has been added to offer.

The global online survey software market size was estimated at $ 5,027.13 million in 2020 and is expected to reach $ 5,487.37 million in 2021, at a compound annual growth rate (CAGR) of 10.13% for reach $ 8,972.78 million by 2026.

Competitive strategic window:

The Competitive Strategy Window analyzes the competitive landscape in terms of markets, applications and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for suppliers to adopt successive strategies of merger and acquisition, geographic expansion, research and development, and new product introduction strategies to continue the expansion and growth of the business during a forecast period.

FPNV positioning matrix:

The FPNV Positioning Matrix assesses and categorizes vendors in the Online Survey Software market based on business strategy (company growth, industry coverage, financial viability, and channel support) and customer satisfaction. product (value for money, ease of use, product features and customer). Support) that helps businesses make better decisions and better understand the competitive landscape.

Market share analysis:

The market share analysis offers the analysis of the suppliers considering their contribution to the overall market. It provides the idea of ​​its revenue generation in the overall market compared to other space providers. It provides insight into the performance of vendors in terms of revenue generation and customer base compared to others. Knowing the market share gives an idea of ​​the size and competitiveness of the suppliers for the base year. It reveals the characteristics of the market in terms of traits of accumulation, fragmentation, dominance and fusion.

The report provides information on the following pointers:

1. Market penetration: provides comprehensive information on the market offered by the major players

2. Market Development: Provides detailed information on lucrative emerging markets and analyzes penetration into mature market segments.

3. Market diversification: provides detailed information on new product launches, untapped geographies, recent developments and investments

4. Competitive Assessment and Intelligence: Provides a comprehensive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape and manufacturing capabilities of key players

5. Product Development and Innovation: Provides intelligent information on future technologies, R&D activities and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast for the global online survey software market?

2. What are the inhibiting factors and impact of COVID-19 shaping the global online survey software market during the forecast period?

3. What are the products / segments / applications / areas to invest in during the forecast period in the global Online Survey Software Market?

4. What is the strategic competitive window for opportunities in the global online survey software market?

5. What are the technological trends and regulatory frameworks in the global online survey software market?

6. What is the market share of the major vendors in the global online survey software market?

7. What strategic fashions and moves are considered appropriate for entering the global Online Survey Software market?

Market dynamics


  • Growing need to improve the evaluation of the quality of the e-commerce platform

  • Growing Internet Penetration and Availability of High Speed ​​Internet Connections

  • Growing need for a research-based approach to understanding consumer and employee insights

  • Potential demand due to advantages such as low cost, fast analysis and accuracy


  • Concern about inappropriate and misleading questions

  • Concerns about fraudulent data


  • Integration of marketing automation

  • Emerging integration of various analytics, AI and machine learning with online software

  • Continued demand attributed to increasing use of drone surveys

  • Growing adoption of online survey software in clinical research and life science studies


  • Complexity of adding a human touch to project emotions

Companies mentioned

  • Alchemer LLC

  • Birdeye Inc.

  • Campaign monitor

  • Cisco Systems, Inc.

  • Confirm AS

  • CSPro

  • Dobility, Inc.

  • FocusVision

  • FORM, Inc.

  • Google LLC by Alphabet Inc.

  • Inqwise

  • JotForm Inc.

  • Medallia, Inc.

  • Nextiva

  • Answer

  • NIPO

  • Open data kit

  • Qualaroo, Inc.

  • Qualtrics International Inc.

  • QuestionPro, Inc.

  • SoGoSurvey, Inc.

  • Poll caption

  • SurveyMonkey, Inc.

  • SurveySparrow, Inc.

  • Toluna Inc.

  • UNICOM Systems, Inc.

  • Tango Work Inc.

  • Zoho Corporation

For more information on this report, visit


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