Detroit – General Motors Co. is building a digital sales team focused on growing the automaker’s virtual business opportunities and hiring a former Nordstrom and Walt Disney executive to lead it.
Edward Kummer, former president of Nordstrom Rack’s online operations and Nordstrom’s HauteLook brand, has been appointed GM’s chief digital officer effective October 16. Kummer will report to GM Chairman Mark Reuss as he strives to build a “holistic digital business” and accelerate software investments. .
GM announced the hiring of Kummer and the new digital sales team a day before bringing in investors to present its growth plans, including how it works to market itself as a tech company and not just as a car manufacturer.
“We are creating new digital experiences for our customers, both inside and outside the vehicle, to improve their lives and keep them connected to an increasingly digital world,” Reuss said in a statement. . “As our business model evolves to reflect the vital role software plays in our products and services, and the new opportunities they offer, Edward’s proven track record of digital expertise and leadership and of e-commerce make him a huge asset to us. “
In addition to his time at Nordstrom, Kummer spent 18 years at Disney in managerial roles. He has also worked for Victoria’s Secret and Luxottica, where he led digital and e-commerce strategies and served as director of marketing and digital for Oakley.
“I am passionate about GM’s zero accident, zero emissions and zero footprint vision, particularly its critical role in sustainable transportation,” Kummer said in a statement. “I am excited to leverage my digital expertise to create transformative experiences that will generate a lasting connection with the customer and foster a lifelong affinity with GM brands and products.
GM also announced on Tuesday that Aneel Bhusri, co-CEO and chairman of Workday Inc., is joining the company’s board of directors, giving it 13 members. Bhusri co-founded Workday, a provider of enterprise cloud applications for finance and human resources.
Bhusri is the third member of GM’s board of directors this year. Meg Whitman, former director of Hewlett Packard Enterprise, and Mark Tatum, deputy commissioner and director of operations for the National Basketball Association, were added in March.