How Contentstack Became a Global Leader in Content Management by Leveraging Local Engineering Talent in the Mumbai Suburbs

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Earlier in June, Contentstack, the leading content experience platform (CXP), raised $ 57.5 million in Series B funding, just about 18 months after the company lifted its Series A in 2019. Not only was the Series B funding round oversubscribed, but it also had three of its existing investors continuing to fund the company with new investor Georgian. With Series B funding, Contentstack’s total funding reached $ 89 million.

“Investor confidence stems from the fact that the company has grown 60-fold since 2019 and has established itself over the years as a leader in the field of headless content management systems (CMS). Today, Contentstack customers serve billions of API calls per day and petabytes of content to its audience each month. The traffic that Contentstack delivers in a single day is what most other headless CMS players can do in a month, ”said Neha Sampat, CEO of Contentstack.

How Contentstack is reinventing the “content experience”

A headless CMS, Contentstack offers a first API approach that allows developers to deliver content very quickly. With Contentstack, a business can model, create, iterate, sort, store, preview, and create their content in one place. The content thus created can be reused and published across all channels in any presentation style desired. It allows businesses to bring their content, i.e. text, images, video and audio, not only to web and mobile apps, but also to platforms like Alexa d ‘Amazon or Google Assistant, making it an API that can be used by front-end developers. Contentstack also gives businesses the freedom to deploy the best “stacks” for their specific needs and to integrate unique, turnkey integrations to track customer activity, behavior and location for highly relevant experiences. This translates into the ability of businesses to deliver compelling, consistent, personalized, and accessible content across a range of digital touchpoints.

“We are creating a platform where businesses never have to ‘leave’ Contentstack for their specific content publishing needs. The platform can truly “create once, publish anywhere,” says Nishant Patel, Founder and CTO of Contentstack.

Another key aspect that makes Contentstack one of the most popular CMSs for large and mid-sized businesses in all sectors of the world – from Cisco to Sephora to McDonald’s – is that the company responds quickly to the ever-changing needs of the marketplace in Canada. a much faster pace. pace than conventional CMS vendors. “There is a greater need than ever to meet the omnichannel needs of content creators and publishers, which means we need to innovate quickly and continuously,” says Neha. The more than 200 features and enhancements the company released last year are a testament to Contentstack’s commitment to keeping its innovation engine on all fours.

Stimulate innovation from India

As a technology veteran, Nishant brings 22 years of experience solving complex technology and cloud integration problems for large enterprises. He is also a trusted technology advisor to Fortune 500 clients and renowned brands. Speaking from a technologist’s perspective, Nishant explains that two key factors lie in the company’s ability to innovate quickly. First, its modular development approach where each service added or updated is like a product in itself. This results in the fact that each of the features and services of the product is monitored separately and revamped regularly. “This helps ensure that the product remains relevant to current and future market needs,” he says.

The other is the company’s strong R&D team. “The engineering and R&D team of over 100 people in India plays a critical role in driving the company’s innovation initiatives. They are the ones who anticipate the future needs of our customers, ”says Nishant.

From its humble beginnings when the company’s engineering and R&D team worked in a converted tile factory, it now operates out of a state-of-the-art 30,000 square foot office located on an engineering school campus in the outskirts of Mumbai. “Trying to create a global software product in an area where there might not be a constant availability of talented engineers was like going against the winds. But, Contentstack’s early breakthroughs in product building challenged the idea that good engineering talent only came from the best colleges, ”Nishant shares.

Since then, Contentstack has continued to build their teams and provide opportunities based on merit and not pedigree, explains the CTO. “We continue to search for skilled engineers and expand our team in India. We believe that the best talent can come from anywhere, ”he says.

From a product to a venture-funded company

Today, as Contentstack takes the headless CMS space by storm, it has actually started its journey as a side project. “We started our entrepreneurial journey in 2007 with a technology consulting firm called Raw Engineering that has helped companies modernize their technology stacks. Large organizations would hire Raw Engineering to implement the CMS platforms available at the time to launch new web experiences, ”says Neha.

Work on the projects led to the observation that most CMS platforms were monolithic technology suites. “The world had changed but not the technology, which meant that they were unable to create new experiences for new channels,” explains the technical director. He explains that while the web was one of the main channels for which companies were creating digital content, the market demanded a better way to create, consume and manage content on new channels such as mobile, digital kiosks. , in-store displays and many other shapes. It is also the time of the emergence of the entire ecosystem of mobile applications and the economy associated with it. “Content publishing needed to be decoupled from the content presentation interface, to allow published content to be delivered across multiple channels seamlessly,” he says.

The market clearly called for a category-forming product, Neha shares. She adds, “Under Nishant’s leadership as Founder and CTO of Raw Engineering, Nishant ran an R&D incubator to kick start new product creation. And this is where Contentstack took root in 2011. ”

“Even before cloud, API first or omnichannel became buzzwords in the industry, it was clear to the team that they were fundamental to the CMS platform they were building” , explains Nishant.

In 2012, the team was able to create a robust product that closed the market gap. “We started selling Contentstack as a SaaS offering in 2014,” explains Neha. The years to come saw Contentstack gain steadily and increased traction.

In 2018, it was established as a sole proprietorship to further optimize product potential and capture market demand to manage digital content and experiences. Given that the product was already on the market and supported by customers, it is no surprise that Contentstack was able to quickly establish its leadership in a short period of time. Today, with Series B funding, Contentstack is set to build on its momentum. The company plans to drive international growth, particularly in Europe, Middle East and Africa (EMEA) markets, expand its ecosystem of channel and technology partners, and accelerate new technological innovations that were incubated in the Contentstack laboratories.

With an effervescent effervescence in the team, the founders mobilize a rather interesting slogan: “Contentstack… Chalo, let’s go!


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