How to make WordPress optimization easier and more efficient [Podcast]



Optimizing your WordPress site is a never-ending job.

But that doesn’t mean it has to be difficult or complicated.

Syed Balkhi, Founder and CEO of Awesome Motive joins Loren Baker for a discussion on tools that will simplify your WordPress SEO.

With a community-driven approach, the Syed team was able to solve user issues, partner with other tools, or create tools for free. Value at the heart of their success? If they helped others win, they won too.

Learn more about the tools they’ve developed, the secrets to their success, and how Awesome Motive and their full suite of WordPress tools have become industry leaders.


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“We give people the freedom to do the advanced things they want to do and that’s what we’ve really built before. “- Syed Balkhi, [14:26]

“I remember the early days of WordPress coming out, telling people I was going to be a blogger. They said what are you doing? Why? Need to create new content every day? Are you insane? I said, ‘Let’s do it!’ – Loren Baker, [33:36]

“Our goal is to fight inequalities through education. That’s why everything you see on WP Beginner is free. We don’t charge for classes, we create hundreds of free videos and I think that helps level the playing field and create a better future. – Syed Balkhi, [48:56]


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[00:00] – A look at Syed Balkhi, Awesome Motive and their awesome WordPress brands
[03:44] – Why is site research important?
[07:09] – How is All In One SEO unique?
[16:25] – Opt-in Monster and other cross-platform tools
[18:58] – Does TrustPulse work?
[20:04] – What is Sugar Calendar and how does it work?
[22:15] – How Syed describes most of their plugins
[23:02] – Using Seed Prod for faster landing pages and sites
[24:28] – How WPBeginner got started and what Syed learned while doing it
[33:57] – The “haha!” »Moment with WP Beginner
[35:04] – How Opt-In Monster started
[37:41] – How Syed got into analytics and MonsterInsights
[42:06] – The core culture of Awesome Motive
[42:47] – How does WPBeginner Growth Fund work?
[47:53] – How Syed gives back through Pencils of Promise

“The tools for beginners, we made them friendly for beginners – that was our first goal. But we also have the powerful tools because it is really built for us migration sites and redirects. – Syed Balkhi, [13:26]

“Don’t try to be everyone for everyone. You could end up straying from your core value. This is when business growth begins to slow. – Syed Balkhi, [39:56]

“I might not be the smartest person in the room, but I’m smart enough to know what I don’t know
and smart enough to bring in people who know what i don’t know, so we can work together and find a solution at the end of the day. – Loren Baker, [40:27]


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Connect with Syed Balkhi:

Syed Balkhi’s mission is for small businesses to have a level playing field. Over 19 million websites use its software to grow and compete with the big guys. Over 100 Million People Read His Blogs Every Year To Increase Their Website Traffic, Sales & Conversions!

Connect with Syed on LinkedIn:
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Promise pencils:

Connect with Loren Baker, Founder of Search Engine Journal:
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