Playbill leaves Twitter, saying the site ‘has broadened tolerance for hate’


Playbill, a media outlet and guide for the theater community and Broadway audiences, said Friday it quit Twitter after Elon Musk took over the platform.

In a statement, Playbill said the social media platform had “significantly expanded its tolerance for hate, negativity and misinformation.” The account, which has more than 400,000 followers, was not active on Twitter on Friday.

The company that owns Playbill was established in 1885. It is a family business.

“We believe we can no longer continue to use a platform where the line between real news and insidious rhetoric has become blurred beyond recognition,” Playbill said in a statement.

Hours after Twitter launched its short-lived paid verification system on Wednesday, the site faced a barrage of celebrities and corporate impersonators. The platform has suspended numerous fake accounts that had “verified” checkmarks for brands ranging from Nintendo of America to software company Valve.

Some of the fake corporate accounts on Twitter included inappropriate logos or images – Nintendo’s impostor account, for example, tweeted an image of Mario giving the middle finger.

The Next Twitter Playbill accounts are no longer active: @Playbill, @PlaybillTravel, @PLAYBILLder, @PlaybillArts, @PlaybillStore. The company said it will maintain its social media presence on Instagram, Facebook and TikTok.

The company added that any tweet from a Twitter account containing the Playbill name is fake.

– CNN’s Brian Fung contributed to this report.

Comments are closed.