Rock Content Raises $ 30 Million Series B Funding to Solidify Leadership in Content Marketing
Content Marketing Firm Plans To Create ‘Category Defining’ Organization And Improve Social Impact Initiatives
Posted: October 25, 2021 at 10:00 a.m. EDT|Update: 5 hours ago
MIAMI, 25 October 2021 / PRNewswire / – Rock Content, a global leader in content marketing solutions, today announced a $ 30 million Series B round table. After two acquisitions in the past two years, the company aims to consolidate its position as a world leader in content.
The round table was led by existing investors, Unbox Capital with the participation of Provence Capital, and joined by new players: BTG High Growth Opportunities Fund and Crescera Capital.
âRock Content has the ability to operate across a wide range of markets and across different cultures. This ability, combined with their unique capacity for product innovation, places them in a privileged position to lead content marketing strategies for brands around the world âsaid the founder of Unbox Capital Patricia moraes.
With the new investments, the company will continue to invest in marketing, sales and product innovation and will evolve its content marketing solutions to enable brands to adapt through content.
“We believe that content delivers superior results for brands and a better experience for consumers. Content is a more human marketing channel that positively impacts every individual’s experience with brands,” said the CEO of Rock Content. Diego gomes.
Gomes said the current content market is a fragmented space, which is why the company aims to create a “category defining” organization.
âThis is why Series B is an important milestone: we can achieve our goal of defining the future of the content industry and becoming the best partner for marketers looking for ways to grow. “
As a pioneer in content marketing, the company determined that its first challenge was to educate brands about the value of content. Now, with many brands having a diverse content strategy, the challenge for customers is to become content-centric businesses.
“These brands face challenges of integrating content into the heart of their marketing strategies, supplier overload and an ever-growing Martech stack. We make it easy for them. At Rock Content, we are proud to offer a real solution approach to helping overcome these challenges and become their best marketing channel, âexplained Gomes.
Since the acquisition of ScribbleLive in 2019, Rock Content has positioned itself to actively assess potential acquisition targets in order to expand the scope of its product line.
GLOBAL AND LOCAL
Founded in 2013, Rock Content now has more than 2,000 clients worldwide, with a strong presence in the Americas. The company believes that while content marketing is a global discipline, content should be designed locally. For this reason, he specialized in supporting global brands with a strong focus on the United States, Mexico, and Brazil.
The company’s global product line spans the entire content lifecycle for digital marketers and is revered as a one-stop-shop for marketing managers. Its solutions include: Visually, an independent marketplace for content creation; To organise, a content management system (CMS) platform for creating and publishing content hubs; and Ion, an interactive content platform.
Rock Content’s products are complemented by a world-class professional services team and an ecosystem of more than 400 partner agencies and 80,000 creative professionals in a global talent network. Among the customers, there are enterprise-level brands such as LinkedIn, Dell, Spotify, Oracle, DHL, and Salesforce.
SOCIAL IMPACT COMMITMENT
The new funding round will also help Rock Content improve its social impact initiatives, according to Gomes. The company joined 1% commitment and set aside 1% of actions to support and fund impact-related projects, coordinated by its social impact arm, Rock.org.
As part of the 1% Pledge, Rock Content has committed to giving 1% of the time, providing employees with the opportunity to volunteer; 1% of the proceeds, with the donation of courses and educational platforms for vulnerable groups; and 1% of the company’s shares to finance projects.
Since 2019, the company has supported 56,640 students and provided 7,251 volunteer hours for pro bono projects to help socially and economically under-represented groups such as women, the black community, people with disabilities and the community. LGBTQIA +.
About rock content
Rock Content is a global leader in content marketing that designs inventive solutions that empower brands to deliver premium content experiences to their online audiences. Its 500-strong workforce and 80,000 freelancers fuel the strategies of 2,500 customers around the world, including corporate brands such as Oracle, FedEx, DHL and Pitney Bowes.
The company combines ingenious SaaS platforms and a global network of creative professionals to help its clients generate more revenue and brand awareness.
To learn more about Rock Content solutions for marketers, visit https://rockcontent.com
Rodrigo Martins, Rock content
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SOURCE Rock Content
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