Tesla launches subscription service for advanced driver assistance software



A Tesla logo on a Model S is pictured inside a Tesla dealership in New York, the United States, April 29, 2016. REUTERS / Lucas Jackson / File Photo

BERKELEY, Calif., July 17 (Reuters) – Tesla Inc (TSLA.O) announced on Saturday that it has introduced an option for certain customers to subscribe to its advanced driver assistance software, dubbed “Full Self-Driving capacity “, for $ 199 per month. , instead of paying $ 10,000 up front.

Tesla has previously said its subscription service will generate recurring revenue and expand the customer base for expensive features, including lane changing on highways and parking assistance.

But the American electric car maker reiterated on Saturday that the current specifications “do not make the vehicle autonomous”, adding that they “require a fully attentive driver, who has his hands on the wheel.” “FSD capacity subscriptions are currently available for qualifying vehicles in the United States. Check your Tesla app for updates on availability in other regions,” Tesla said on its website.

Tesla Chief Financial Officer Zachary Kirkhorn said in April that its planned subscription service would generate recurring revenue for the company, although “there may be a period when cash is dwindling in the short term.”

“If… you look at the number of customers who have not purchased FSD in advance or on lease and who may be interested in experimenting with FSD, this is a great option for them,” he said during of a call for results in April.

Tesla said the subscription service is available in vehicles equipped with a Full Self-Driving 3.0 or higher computer. He told customers that the upgrade to the new hardware would cost $ 1,500.

Tesla Chief Executive Officer Elon Musk predicted in 2019 that human-driverless axis robots would be available in select US markets in 2020. In March, Tesla told a California regulator that it may not reach the driving technology. fully autonomous by the end of this year. Read more

Tesla has tested its new semi-autonomous driving software for city streets and last week released “FSD Beta v9” to a limited number of customers.

Reporting by Hyunjoo Jin; Editing by Kirsten Donovan and Daniel Wallis

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