The Pitch: advertising and marketing news for 9.28.21



A screenshot of the updated Whittington Consulting website for Poly Processing.

Rocket Pop Media was hired by Vision RNG, a Pennsylvania-based company focused on the collection and processing of renewable natural gas. The work will include brand identity, digital and management of subsequent marketing materials.

Emilie Frontz

Zach Wish

Rocket Pop Promoted Emilie Frontz to the artistic director. His previous role was a graphic designer and brand strategist. Zach Wish was promoted from Senior Content Specialist to Creative Director. Chrissy garrett was hired as a graphic designer and brand strategist. She was previously at Digital Minerva in Harrisonburg.

Whittington Council completed a website refresh for Poly treatment, a national manufacturer of polyethylene chemical tanks with an office in Winchester. The work included updates to the homepage design, user experience and development improvements for improved mobile performance, as well as migrating the website to a WordPress content management system.

Wabash & Lake Advertising and advice launched a new branding campaign for the Richmond law firm Cravens & Noll PC. The work included branding, concept development and campaign execution. The campaign includes radio, television, digital ads and website improvements. Creative awareness managed video production, and ads feature voiceovers by local radio personality Tara Hunter.

Jeff Wilson

Padilla‘s Jeff Wilson was promoted to Vice-President, Workplace Culture. The newly created role will help the agency define and implement its workplace priorities and lead its diversity, equity and inclusion initiatives.

PRSA Richmond has named a scholarship for Wilson called the Jeff Wilson APR Merit Scholarship. The $ 1,500 scholarship will be awarded annually to a public relations student of color.

Punch worked with a local strategist Jen pike and videographer Tyler herrinton on brand positioning, company rebranding and website launch for Sandhu Group, a local holding company that operates Subway, KFC and Taco Bell franchises. The works included a new visual identity, marketing videos and website.

Torx was hired by LitWish LLC to develop a website and a content management system. The new site and CMS will provide members of the Richmond-based startup with features and tools to buy, sell and explore books.

Torx chose an online streamer Tip2G as a client. The work will include the development of a new website and CMS to help its administrative team manage online gaming player data and grow its fan base.


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