The Queen Casino & Entertainment Extends Konami’s SYNKROS Casino Management System to Belle of Baton Rouge

Mississippi River Casino Switches to SYNKROS, Ahead of $35M Expansion Plan

LAS VEGAS, October 10, 2022–(BUSINESS WIRE)–The Queen Casino & Entertainment, formerly CQ Holding Company, Inc., announced the expansion of SYNKROS® to a third property in its multi-site portfolio, installing Konami Gaming’s SYNKROS Casino, Inc. management system at the historic Belle of Baton Rouge in Baton Rouge, Louisiana, which joins sister properties DraftKings at Casino Queen and Casino Queen Marquette to launch the award-winning system. Belle of Baton Rouge recently received approval from the Louisiana Gaming Control Board for a $35 million expansion project that will move the playing field ashore and include a sportsbook, sports bar, cafe, bar at oysters, cruise line dock access and hotel renovations.

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Mississippi River Casino Switches to SYNKROS, Ahead of $35 Million Expansion Plan (Graphic: Business Wire)

“As we seek to maximize the entertainment value and success potential of each destination in our portfolio, SYNKROS has advanced tools, robust integrations and ultra-high reliability to help turn our goals into reality. “said Terry Downey, President and CEO of The Queen Casino & Entertainment. “We anticipate having great success installing Belle of Baton Rouge, as we had at DraftKings at Casino Queen and Casino Queen Marquette.”

With the launch of SYNKROS at Belle of Baton Rouge, guests will have the chance to enjoy a variety of exciting loyalty rewards like sweepstakes, tournament opportunities and floor-wide progressive bonuses, personalized based on entertainment preferences and spending. Rewards can even be earned for non-gaming loyalty activity.

“From amenities for top players to cutting-edge technology, The Queen Casino & Entertainment is moving with high speed and strategy to bring the company’s multi-site portfolio into the best position for long-term success,” said Tom Jingoli, Director Vice President and Chief Operating Officer of Konami Gaming, Inc. “Konami is excited to expand SYNKROS to the historic Belle of Baton Rouge and meet both the immediate needs and the exciting future of this popular riverside destination.”

Belle of Baton Rouge is located at 103 France St. near downtown and Louisiana State University. The historic property opened in 1994 as Louisiana’s first casino. Spanning 28,500 square feet, the river casino features three gaming decks, meeting spaces, two parking garages and more. More information about Belle of Baton Rouge is available on the website at www.belleofbatonrouge.com.

Those interested in learning more about SYNKROS’ award-winning product suite are encouraged to visit www.konamigaming.com.

About Queen Casino & Entertainment

Queen Casino & Entertainment’s entry into gaming began with DraftKings at Queen Casino. Formerly known as Casino Queen, the property is located across the Mississippi River from St. Louis and has been welcoming visitors since 1993. The company expanded to Marquette, Iowa in 2017, adding Casino Queen Marquette . Queen Casino & Entertainment expanded into Louisiana with the acquisition of Hollywood Casino Baton Rouge from Gaming and Leisure Properties, Inc. in 2021 and the acquisition of the historic Belle of Baton Rouge from Caesars Entertainment in 2022.

About Belle of Baton Rouge

Belle of Baton Rouge opened as Louisiana’s first riverside casino and has been welcoming patrons since September 1994. Located along the Mississippi River in downtown Baton Rouge at 103 France St., the property is is within walking distance of the Baton Rouge River Center, the city’s theater. arts center; and is located between Louisiana State University and Southern University, among other top destinations. Located at a breathtaking view of the Mississippi River Bridge and the river, Belle of Baton Rouge offers a unique and unforgettable gaming experience. Queen Casino & Entertainment purchased Belle of Baton Rouge in May 2022. More information is available at www.belleofbatonrouge.com or by calling 225-242-2600. Belle of Baton Rouge is on social media on Facebook at @BelleBatonRouge, on Instagram at @BelleBatonRouge and on Twitter to @BelleBatonRouge.

About Konami Gaming, Inc.

Konami Gaming, Inc. is a Las Vegas-based subsidiary of KONAMI GROUP CORPORATION (TSE: 9766). The company is a leading designer and manufacturer of slot machines and casino management systems for the global gaming market. For more information about Konami Gaming, Inc. or the SYNKROS® Gaming Business Management System, please visit www.konamigaming.com.

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contacts

Konami Gaming, Inc.
Tachina Lazcano
Marketing & Communications Director
702.419.6025
[email protected]

The Queen Casino & Entertainment
Taylor Goldberg/Torrey Bailey
949-370-4461
[email protected]

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