Weglot raises $50 million to turn any website into a multilingual site – TechCrunch

french startup Weglot closed a $50 million (€45 million) Series A funding round from Partech. The company has built a translation solution for websites. It helps you add more languages ​​to your site without a lot of changes and without having to switch to another CMS or another e-commerce platform.

And this is essential to understand the positioning of Weglot. Shopify’s WordPress translation plugins have been around for a while. But Weglot wants to create a universal product that works for all kinds of web experiences.

There are two ways to profit from Weglot. You can either add it to your existing website with a plugin – this is how Weglot works with WordPress, Shopify, Wix and WooCommerce. If you run a small business and don’t have a dedicated web developer, you can install Weglot without writing a single line of code.

The other way is you can add a few lines of Javascript to the your website tag. Weglot uses this approach for Webflow, Squarespace, and BigCommerce. You should also edit your DNS records to create subdomains or subdirectories for new languages.

On Weglot’s servers, the company automatically detects and extracts content from the site. Weglot customers can use machine translation to get started in new languages.

The company also offers a dashboard so you can dive into your content and create better translations. You can grant access to professional translators and manage translations from this interface.

After that, you have a multilingual site. Whenever a visitor loads your site, the website loads by default in their preferred language. You can also add a language switcher in the corner of your website if you want to provide multiple options.

Even though the translations are stored on Weglot’s servers, Weglot creates dedicated subdirectories or subdomains for each language. This way Google and other search engines can index every language variant of your website. Metadata and keywords can also be translated with Weglot.

The startup charges a Monthly subscription depending on how many languages ​​and words you need. Last year, Weglot reached $11 million (€10 million) in annual recurring revenue. Not bad for a startup that hasn’t raised any outside capital since its funding round in 2017.

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